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Advertising Geniuses

Posted in Interest by thisisanexperiment on February 2, 2010

More unbelievably clever and impactful (like the one above) advertising campaigns that are creative and make you think ‘damn, that is good!’, at

My favourite has to be the the IKEA guerilla marketing campaign- IKEA in the cinemas. Ingenious.

We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.

Advertising Agency: DDB, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
ECD: Stefan Schulte
CCO: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink

To see it, click HERE!

What are your favourites?

Oh, an ad internship could be fun, no?

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