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Twitter Behaviour

Posted in Interest, Work by thisisanexperiment on May 15, 2010

I’ve been doing a lot of reading on social media (read: research) and I stumbled across this article that might interest those of you in the field of marketing. Or even if you’re not. Some interesting statistics and findings:

Some 42% of active Twitter users say they use Twitter to learn about products and services, and 41% say they contribute opinions about products and services.

Most (53%) active Twitter users are “lurkers,” those who passively follow and read the status updates of other users without contributing updates of their own. (Comment: this is kinda creepy, no?)

However, Twitter users are more likely to be status updaters across all social networking sites: 70% of active Twitter users say they post status updates on social networking sites and services, most likely Facebook.

One-half (50%) of active Twitter users say advertising would have no effect on their use of the site. Some 19% would use Twitter less, however, and 15% say they would stop using Twitter altogether.

For more information and for the full article, click HERE.

By the way, I caved into getting a Twitter account awhile back. I am weak. Don’t judge me.


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One Response

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  1. dichocaBold said, on May 17, 2010 at 12:26 pm

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Christian, watch south park online

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