thisisanexperiment. no, really. it is.


Posted in Interest, Work by thisisanexperiment on November 7, 2010

Being in SMU this term has felt like a marathon. I’ve got 2 more project presentations to get over, and then, a little breathing space before I embark on my individual research proposal and studying for finals.

The lack of updates didn’t even reach my mind, I’ve been so busy trying to meet deadlines. This term has not been easy for so many of us; talking with my friends, we shared the implications of living such a stressful life. Or maybe it’s just us getting older- chest pains, anxiety, throbbing headaches, time crunches, bad skin, and in my case, spending minutes trying to remember if I brushed my teeth, while I’m still in the shower. Shower amnesia.

Well, why not share some of the project work I’ve been doing. I’ve got nothing else anyway. Some snapshots of slides I did…

& then a series of mock-up posters for a retail management/concept project. Photos via googleimage, clearly, and only used for academic purposes. But you get the picture. The concept was a cereal eatery, high on customization. Though the focus of the project wasn’t on communications, we wanted to illustrate how it could be used to try to expand the consumption occasions of cereal. Would have been more effective if the lunchtime cereal was a different one from the morning breakfast one, but I couldn’t find a satisfactory picture :\

Last stretch of this never-ending marathon to go.

In other news, my asos order has arrived! AWESOME.


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Twitter Behaviour

Posted in Interest, Work by thisisanexperiment on May 15, 2010

I’ve been doing a lot of reading on social media (read: research) and I stumbled across this article that might interest those of you in the field of marketing. Or even if you’re not. Some interesting statistics and findings:

Some 42% of active Twitter users say they use Twitter to learn about products and services, and 41% say they contribute opinions about products and services.

Most (53%) active Twitter users are “lurkers,” those who passively follow and read the status updates of other users without contributing updates of their own. (Comment: this is kinda creepy, no?)

However, Twitter users are more likely to be status updaters across all social networking sites: 70% of active Twitter users say they post status updates on social networking sites and services, most likely Facebook.

One-half (50%) of active Twitter users say advertising would have no effect on their use of the site. Some 19% would use Twitter less, however, and 15% say they would stop using Twitter altogether.

For more information and for the full article, click HERE.

By the way, I caved into getting a Twitter account awhile back. I am weak. Don’t judge me.


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Rev 2009

Posted in Interest, Life by thisisanexperiment on June 19, 2009

A school event that I’m currently involved in and marketing.

From our photoshoot:

AC09 Emailer 1 (The Businessman)

AC09 Emailer 2 (Rave the Dancer)

These are the first 2 of a series. I have to say my team is pretty kick ass.

Advertising- in search of answers

Posted in Interest, Life, Work by thisisanexperiment on June 16, 2009

I’ve been thinking alot about where a Major in Marketing can take me, and I’m wondering if something in Advertising would be more up my alley.

My problem is that I’m not too informed about a Career in Advertising.

So I know there’s Saatchi & Saatchi, and Ogilvy.

“Saatchi & Saatchi is a global advertising agency. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index but in 2000 it was acquired by Publicis which is headquartered in Paris.”

“Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 16,000 professionals.

Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), Neo@Ogilvy (digital and direct media; under OgilvyOne), Ogilvy PR (public relations), Ogilvy Healthworld (health care communications and marketing), and OgilvyAction (consumer promotion and experiential marketing).”

But what exactly goes on?

A little bit Clueless and in need of answers.

Neo@Ogilvy and OgilvyAction sound pretty interesting to me.


I’ve been browsing the Ogilvy website. Awesome. I want to work/intern there!

If it’s as dynamic and creative as it makes itself out to be, that’s one helluva place.

What I do know, is that advertising is crazzzzzzzzzzzzzzzy

I want to work in a team.

I want to Create.

2 Things I have learnt this Internship.